Archive for June, 2010
As a part of an effort to contribute to the community that has added to its success, Fire Mountain Beverage Co. recently sponsored this year’s L.A. Watts Summer time Video games, the largest high school athletic competitors in the nation.
“Our aim right here is to assist elite highschool athletes by giving back to the same markets that support our sales,” stated Anthony Miller, chief executive officer of Fireplace Mountain Beverage. “This event helps to accomplish considered one of our aims by selling wholesome living through education.”
For the reason that passage of the Pupil Diet, Well being and Achievement Act of 2001, California faculties have banned the sale of sugared, carbonated drinks and are shifting toward juices, certain sports drinks, diet sodas and bottled water. And lately, major beverage distributors have followed swimsuit, agreeing to cease selling sugary drinks to the nation’s public schools.
Fire Mountain’s 5 O2 oxygenated bottled water is enriched with nutritional vitamins A and C, niacin, potassium and calcium, making it a extra nutritious various to beverages containing sugar, caffeine, sodium and carbohydrates. 5 O2 additionally comes in fruit flavors which might be appealing to shoppers of any age. By sponsoring the video games, the company hopes to show teen athletes that they have more healthy choices with which to quench their thirst.
The L.A. Watts Summer season Video games began in 1968, three years after racially charged riots tore the Watts neighborhood apart. The goal was to foster understanding and camaraderie among the area’s high school students. The games now embody competitions for both girls and boys in soccer, observe and field, volleyball, tennis, cheerleading, music, artwork and poetry and more. Practically 200,000 young people have participated in the games to date.
To advertise the achievements of highschool college students in areas other than athletics, scholastics were added to the mission of the games. In 1992, a scholarship program was established for youth devoted to serving the group via volunteerism.
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